Yazar "Işık Üniversitesi, Sosyal Bilimler Enstitüsü, Çağdaş İşletme Yönetimi Doktora Programı" için listeleme
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An exploratory research among fashion business leaders and neuromarketing company executives on the perception of applied neuromarketing
Kurtoğlu, Ali Levent (Işık Üniversitesi, 2020-01-20)Since almost two decades conditions that influence consumer purchase behaviour keep on changing in a dynamic manner which result in faster, better, more accurate and more precise managerial decisions’ necessity that are ... -
An exploratory research among fashion business leaders and neuromarketing company executives on the perception of applied neuromarketing
Kurtoğlu, Ali Levent; Ferman, Ali Murat (PressAcademia, 2020-06-30)Purpose- In the last two decades neuromarketing is considered to be an evolutionary concept within marketing that makes use of neuroscientific tools in order to measure human related factors such as attributes, emotions, ... -
An exploratory study on the dynamics of localization of renewable energy industry among the managers of a leading company
Şerifsoy, Anıl (Işık Üniversitesi, 2019-05-22)Utilizing localization as a strategy has increased especially in the energy sector due to the ever-growing need for being sufficient for survivability and sustainability. Governments have started to take energy needs into ... -
Factors affecting consumer attitude in permission based mobile marketing: an empirical study for Turkey
Tetik, Hakan (Işık Üniversitesi, 2008)This dissertation studies mobile marketing, the permission and user attitude for acceptance of mobile services by consumers accessed mainly by mobile phones. The objective is to analyze the factors affecting consumer ... -
Factors affecting research and development (R&D) collaboration of multinational enterprises (MNEs) and their local partner firms : a case study of Turkish automotive industry
Tuncay Çelikel, Aslı (Işık Üniversitesi, 2009)This thesis focuses on disclosing the factors that affect the Research and Development (R&D) collaboration between Multinational Enterprises (MNEs), and their Turkish partner firms, in the automotive industry. Following ... -
Factors affecting understanding and applications of branded housing project marketing around the İstanbul metropolitan area
Polat, Selçuk (Işık Üniversitesi, 2015-01-28)Marketing is a very important issue to corporate success in today’s competitive business environment. Company’s growth and success can be strongly influenced by marketing practices. Developing marketing strategies can ... -
Factors encouraging and hindering a wider acceptance and more frequent utilization of mobile payment systems an empirical study among mobile phone subscribers in Turkey
Coşkun, Ertan (Işık Üniversitesi, 2021-06-21)Considering the technological development in mobile payment technology, and extensive literature of technology adoption models; the current state of the related field needs to be examined in more detail to better understand ... -
Factors encouraging and hindering a wider acceptance and more frequent utilization of mobile payment systems: an empirical study among mobile phone subscribers in Turkey
Coşkun, Ertan; Ferman, Ali Murat (PressAcademia, 2021-12-31)Purpose- This research deals with determining the factors that affect adoption of mobile payment technology among consumers, in Turkey. It seeks to find any patterns and connections that may be of aid in framing an ... -
The factors that affect the company's b2b overall use throughout the b2b portal transactions and a survey in Turkey
Yıldırım, Fazlı (Işık Üniversitesi, 2007)This study concentrates on B2B (Business to Business) electronic commerce which is used by many companies in Turkey for purchasing and selling goods over the internet by connecting B2B portals. It is known that during the ... -
The future of sales: social selling
Şerifsoy, Anıl (PressAcademia, 2021-07-30)Purpose- This paper aims to be an exploratory study, to shed light on subsequent researches regarding the changing sales craft in a changing world. Methodology-- Internet-based research is conducted to amass the essential ... -
The impact of host-country environment and headquarters on strategic human resource development practices at MNE subsidiaries : a survey from Turkey
Özçelik, Gaye (Işık Üniversitesi, 2007)Today, the acceleration in globalization and competition has given rise to an increased emphasis for MNEs in managing their international human resource base. One of the most important concerns for MNE subsidiaries is ... -
Influence of social media in formation of positive brand attitude among different user groups in sports video analysis-a case example “Sprongo”
Günay Gazioğlu, Çim Buse (Işık Üniversitesi, 2020-02-20)In todays’ world, social media enjoys a phenomenal success in terms of adoption and current usage levels. We can say that they cause paradigm shifts on how people interact and communicate with each other as well as, on how ... -
Initial public offering (IPO) performance : A case study from İstanbul Stock Exchange Market
Polat, Sertaç (Işık Üniversitesi, 2008-01-12)The significance of IPO underpricing has attracted many researchers' attraction in the past decades. This study addresses the IPO mispricing phenomenon in Istanbul Stock Exchange (ISE) market, and aims to provide additional ... -
Lisansüstü Eğitim Enstitüsü öğrencilerimizden bölümlerini dinleyelim!
Orman, Irmak; Işık Üniversitesi; Işık Üniversitesi, Sosyal Bilimler Enstitüsü, Çağdaş İşletme Yönetimi Doktora Programı (Işık Üniversitesi, 2023-01-04)Işık Üniversitesi, Lisansüstü Eğitim Enstitüsü, Çağdaş İşletme Yönetimi Doktora Programı öğrencisi Irmak Orman'ın programı ile ilgili bilgiler verdiği videonun erişimi ve deşifresidir. -
Localization based dynamics in the renewable energy sector
Şerifsoy, Anıl; Ferman, Murat (PressAcademia, 2019-06-30)Purpose - This paper examines the upwards trend of utilizing localization as a strategy by Multinational Enterprises in the energy sector. It is a sector that is driven by the governments, due to the ever-growing need for ... -
Localization based dynamics in the renewable energy sector
Şerifsoy, Anıl (PressAcademia, 2019-07-30)Purpose- This research examinesthe ascend in utilizing localization as a strategy by Multinational Enterprisesin the energy sector. The sector is driven by governments, due to the ever-growing need for survivability and ... -
A new technique to investigate the value relevance of accounting information: the entity approach
Baban, Suavi Reşit Buğra (Işık Üniversitesi, 2008)The value relevance of accounting information has been a subject of intensive academic research in the last two decades. By definition, any type of information is value of an asset. Going forward from that definition, many ... -
Perceptions on strategy in general and strategic management : a survey on common strategic perception among medium-high level managers in Turkey
Çeşmeci, Nazmi (Işık Üniversitesi, 2010-06-21)The usage of the notion of strategy, defined as the ways to be followed for the military units and the countries to reach specified goals has a history that can be traced back 2500 years. The theory of strategy is a process ... -
A practical multiple factor index model for shopping center investment decisions in İstanbul
İlhan, Dursun Onur (Işık Üniversitesi, 2020-01-20)Istanbul shopping center market is currently dealing with problems in the social and environmental spheres, in addition to its challenges at the commercial side. This thesis presents a genuine multi-factor evaluation model ... -
The relationship between unionization, productivity and firm efficiency : evidence on the chemical industry in Turkey
Komşuoğlu Yılmaz, Nurgün (Işık Üniversitesi, 2011-12-28)The purpose of this dissertation is to review the effects of unionization on productivity in the Turkish Chemical sector. The data proceed from the firms listed in the fırst and second five hundred firms in the revievv ...