Yazar "Cengiz, Emrah" için listeleme
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Factors affecting consumer attitude in permission based mobile marketing: an empirical study for Turkey
Tetik, Hakan (Işık Üniversitesi, 2008)This dissertation studies mobile marketing, the permission and user attitude for acceptance of mobile services by consumers accessed mainly by mobile phones. The objective is to analyze the factors affecting consumer ... -
Smart card and the effects of smart cards on current card business
Doğan, Hüseyin Cem (Işık Üniversitesi, 2001)The first part of the thesis gives a background of the current conventional credit card business, which heavily depends on the magnetic stripe technology. It starts with a brief definition of credit cards, which is followed ...