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CSR and social marketing as enablers of recovery after the global recession: the Turkish banking industry
(IGI Global, 2016-12-21)Corporate Social Responsibility (CSR) is a relatively new concept in Turkey. Leading companies including banks stress socially responsible activities in their marketing communications. The recent economic crisis put banks ... -
Is it possible to define a universal technology management discipline?
(Bilgesel Yayıncılık San Tic Ltd, 2009-08)Considering the diversity of needs and concerns in developed and developing countries, the evolution of technology management (TM) discipline would be expected to follow different paths to include different national ...