Kategori "Kitap Bölümü - Uluslararası" İçin Listeleme
Toplam kayıt 81, listelenen: 1-20
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Advergaming - how does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames
(IGI Global, 2017-01-06)Advergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' ... -
Advergaming - How does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames
(IGI Global, 2016-06-29)Advergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' ... -
Age of Information in Practice
(Cambridge University Press, 2023)While age of Information (AoI) has gained importance as a metric characterizing the freshness of information in information-update systems and time-critical applications, most previous studies on AoI have been theoretical. ... -
An analysis of risk transfer and trust nexus in international trade with reference to Turkish data
(IGI Global, 2022-08-05)International trade introduces a range of risks, which causes uncertainty over the timing of delivery and payment between exporters and importers. This chapter is a first attempt in dissecting Turkey's trade data in terms ... -
Animal-human encounters in contemporary cinema: Leviathan (2012)
(Peter Lang AG, 2022-12-01)[No abstract available] -
Anthropologies of men, masculinities, and reproduction
(Wiley, 2023-09-21)In this chapter, the authors give an overview of key findings from the English language research on men, masculinities and reproduction in sociocultural anthropology and allied fields. This research spans the globe and the ... -
Bagging soft decision trees
(Springer Verlag, 2016)The decision tree is one of the earliest predictive models in machine learning. In the soft decision tree, based on the hierarchical mixture of experts model, internal binary nodes take soft decisions and choose both ... -
Between the universal and the particular: The politics of recognition of LGBT rights in Turkey
(Taylor and Francis Inc., 2015-05-15)[No abstract available] -
Broadband and multiband doherty amplifiers
(CRC Press Taylor & Francis Group, 2016)[No abstract available] -
Broadband RF and micriwave amplifiers introduction
(CRC Press Taylor & Francis Group, 2016)[No abstract available] -
Broadband RF and micriwave amplifiers preface
(CRC Press-Taylor & Francis Group, 2016)[No abstract available] -
Closing the loops: Business model approaches for circular economy
(Peter Lang AG, 2020-03-02)[No abstract available] -
CMOS amplifiers for UWB applications
(CRC Press-Taylor & Francis Group, 2016)[No abstract available] -
‘Communist Party of the United States.’ ‘Duverger’s Law.’ ‘Green Party.’ ‘Ku Klux Klan.’
(Checkmark Books, 2007)[No abstract available] -
Contagious diseases and social structure: Turkey during the Covid-19 Pandemic
(Peter Lang AG, 2021-01-01)[No abstract available] -
CSR and social marketing as enablers of recovery after the global recession: The Turkish banking industry
(IGI Global, 2018-01-01)Corporate Social Responsibility (CSR) is a relatively new concept in Turkey. Leading companies including banks stress socially responsible activities in their marketing communications. The recent economic crisis put banks ... -
CSR and social marketing as enablers of recovery after the global recession: the Turkish banking industry
(IGI Global, 2016-12-21)Corporate Social Responsibility (CSR) is a relatively new concept in Turkey. Leading companies including banks stress socially responsible activities in their marketing communications. The recent economic crisis put banks ... -
CSR practices in Turkey: Examining CSR reports
(Greenleaf Publishing, 2015-07)This study examines the private companies that publish CSR reports in Turkey. Turkey has a growing economy, located in an international arena with an increasing number of global brands starting to export their products ... -
Dealing with destructive workplace behaviour: an overview of mobbing in Turkish organisations
(Kluwer Law International, 2013-11-11)[No abstract available]