Işık Yazarı "Kaytaz, Mehmet" Scopus İndeksli Makale Koleksiyonu İçin Listeleme
-
Consumer response to economic crisis and lessons for marketers: The Turkish experience
Kaytaz, Mehmet; Gül, Mısra Çağla (Elsevier Science Inc, 2014-01)Private consumption is the largest component of gross domestic product (GDP). It has a substantial impact on the speed of recovery from an economic crisis. This paper aims to examine the behavior of consumers, firms, and ...