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Toplam kayıt 8, listelenen: 1-8
The impact of influencer marketing as a new strategy for brands: a survey on consumers
(Işık Üniversitesi, 2021-07-01)
In today's business environment, brands are associated not only with the products or services, but they are also associated with perceived quality, consumer life style, and social status/class. This thesis aims to understand ...
Digital marketing during the Covid-19 pandemic: a field study in the education sector
(Işık Üniversitesi, 2022-06-14)
Using the interactivity theory of marketing, the major goal of this research was to look into the effects of digital marketing elements (trendiness, interactivity, and attractiveness) on the performance of higher education ...
Effect of social media marketing on customer’ online purchase intnetion: an emperical stud in Paksitan
(Işık Üniversitesi, 2021-10-11)
Over the last several years, social media has been more popular, and it has emerged as the most important instrument for activities such as social networking, content sharing, and internet access. A wide variety of ...
Impact of social media marketing tools on consumer buying behavior
(Işık Üniversitesi, 2022-06-21)
The use of social media is essential for the business organizations. Technology has made it easier for the customers to target the right and potential customer in an efficient manner. Business organization use social media ...
Dijital pazarlamayla gelişen sosyal medya pazarlamasının tüketicilerin satın alma davranışı üzerindeki etkisi
(Işık Üniversitesi, 2022-06-07)
Bilgi ve teknoloji çağı olarak adlandırılan 21. yüzyıl, pek çok alanda gelişim ve değişim yaratmıştır. Özellikle yönetim alanını etkisi altına almış ve firmaların uyguladıkları pazarlama stratejilerinde yeniçağa uygun ...
The effects of social media and gamification on prospective students' university choice perception case study: ''the game of your life'' by Özyeğin University
(Işık Üniversitesi, 2014-06-12)
This study is about the effect of online social media and gamification on prospective student's university choice perceptions. University choice perception is very longstanding topic on research area. There are numerous ...
Determining the opinion leaders in online social networks
(Işık Üniversitesi, 2014-06-12)
As online social networks have become the most visited web portals, marketing professionals are having more attention over them. Besides advertising options of the OSNs, advertisers try to leverage content marketing by ...
Görsel iletişim tasarımının dijital pazarlama platformlarında rekabet avantajına etkisi
(Işık Üniversitesi, 2022-09-16)
Küreselleşen dünyada teknoloji ve buna bağlı olarak internette meydana gelen gelişmelerle birlikte web 2.0’ın daha da öne çıkması medya kavramı anlayışının da evirilmesine yol açmıştır. Günümüzde medya geleneksel ve yeni ...