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The impact of influencer marketing as a new strategy for brands: a survey on consumers
(Işık Üniversitesi, 2021-07-01)
In today's business environment, brands are associated not only with the products or services, but they are also associated with perceived quality, consumer life style, and social status/class. This thesis aims to understand ...
Effect of social media marketing on customer’ online purchase intnetion: an emperical stud in Paksitan
(Işık Üniversitesi, 2021-10-11)
Over the last several years, social media has been more popular, and it has emerged as the most important instrument for activities such as social networking, content sharing, and internet access. A wide variety of ...