Ara
Toplam kayıt 100, listelenen: 91-100
An evaluation of consumer intention to participate in mobile advertising and an empirical study conducted in İstanbul
(Işık Üniversitesi, 2007)
Mobile services provide companies with a strong marketing potential, because mobile technologies enable brands to have a direct communication with consumers, regardless of time and place. Therefore, mobile marketing brings ...
Competitiveness of professional business services: Case of Turkish advertising agencies
(Işık Üniversitesi, 2008)
This study seeks to examine the extent to which internal factors affect the competitiveness of professional service firms. A case of Turkish advertising agencies is selected because of advertising industry's highly knowledge ...
Analysis of the variables that determine the satisfaction level of employees, agents and ultimate customers of an insurance company
(Işık Üniversitesi, 2009)
The latest marketing theories and researches have showed that for understanding the complexity of service organizations and ensuring their long term success, the key point of success is the customer. Also the related ...
Determining sovereign credit default swap spread by extended merton model in selected emerging markets
(Işık Üniversitesi, 2008)
This thesis examines if the Merton's structural model for corporates can be extended to emerging market sovereigns such as Brazil,Mexico,Turkey and Russia in a comparative perspective.For utilizing extended Merton model,the ...
A new technique to investigate the value relevance of accounting information: the entity approach
(Işık Üniversitesi, 2008)
The value relevance of accounting information has been a subject of intensive academic research in the last two decades. By definition, any type of information is value of an asset. Going forward from that definition, many ...
A service quality measurement framework for mobile betting : an assessment of theory and practice
(Işık Üniversitesi, 2008)
Since year 2000 Mobile Services or in other words Value Added Services are continuously growing. Business priority at the emergence of these services has been to launch as many services as possible, regardless of the profits ...
Competency-based human resource management systems: Case studies of a multinational company in fmcg industry and a native human resources company in service industry
(Işık Üniversitesi, 2003)
Competencies are a composite of knowledge, skills and behaviors that are required for effective performance in a job. Competency approach have been known and implemented for almost three decades. Especially in the last ...
Evaluation of innovativeness of Turkey with respect to European Union integration
(Işık Üniversitesi, 2003)
This thesis consists of four main parts. The first part presents information about the definition and classification of innovation. Product innovation, process innovation, technical innovation, administrative innovation, ...
Relations of 1994 and 2000 crises and their effects in Turkish capital markets
(Işık Üniversitesi, 2002)
Turkey, one of the most rapidly growing emerging market, is a heaven for investors with young population, dynamic private sector, and liberalised financial markets. In this respect, the question of "Why does the Turkish ...
A simple decision support system for diagnosis of pituitary tumors in endocrinology
(Işık Üniversitesi, 2004-10)
We can face with misdiagnosis and treatment in every field of Medical Sciences. This situation affects directly human life. Since the medical treatment expenses is a heavy burden for the families in Turkey (Gross National ...