LEE - Tez Koleksiyonu | Yöneticiler İçin İşletme Yönetimi / Executive MBA
Güncel Gönderiler
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Factors impacting customer loyalty in online banking in Turkey
(Işık Üniversitesi, 2024)Technology in the recent years has changed how the world conduct banking, online banking has grown a lot in the past years, the number of online users has increased significantly. In a highly competitive environment, ... -
Analyzing the impact of brand sustainability practices on brand loyalty
(Işık Üniversitesi, 2024-02-12)This study delves into the impact of sustainability practices on brand loyalty, particularly within the fast-fashion industry. It addresses the growing consumer awareness of how fast-fashion brands manage their environmental ... -
Kur riskinden korunma araçları: veri analizi uygulaması
(Işık Üniversitesi, 2023-11-03)Döviz kurunda yaşanan dalgalanmalar yabancı para cinsinden vadeli işlem gerçekleştiren şirketleri kur riskine maruz bırakmaktadır. Kur riski işletmeleri uluslararası ödemeler dengesi, sermaye ve kredi akımları, yabancı ... -
Herzberg’s Two-Factor Theory, and knowledge workers’ motivation and job satisfaction: a study on academicians at foundation universities
(Işık Üniversitesi, 2023-06-21)In recent decades, especially after the third industrial revolution (officially started in the 1950s), a shift can be observed in the world’s economy towards a more knowledgebased economy. This was the time when the ... -
Work-life balance study between generations and gender
(Işık Üniversitesi, 2023-06-21)Recent research has shown that work-life balance is a common phenomenon. Many people do studies to examine topics related to work-life balance in Turkey and around the world. Work-life balance is categorized in this study ... -
Marka değerinin tüketici satın alma niyeti üzerindeki etkisi: Türkiye pazarında bir uygulama
(Işık Üniversitesi, 2023-04-25)Müşteriler, satın alma kararı vermeden önce pek çok aşamada kararlarını sorgulamakta ve değiştirme eğilimi içindedirler. Marka yönetimi, bu sebeple firmaların ciddiyetle ele almaları gerektiği bir konudur. Tüketicilerin ... -
The impact of knowledge management and total quality management on staff efficiency and on the performance of the company
(Işık Üniversitesi, 2022-08-31)Today, knowledge management and total quality management are becoming necessary in all industrial fields. However, systems and management procedures are becoming increasingly complex. Thus, industrial managers encounter ... -
Digital marketing during the Covid-19 pandemic: a field study in the education sector
(Işık Üniversitesi, 2022-06-14)Using the interactivity theory of marketing, the major goal of this research was to look into the effects of digital marketing elements (trendiness, interactivity, and attractiveness) on the performance of higher education ... -
Social and reference group through personal experience affect decision making process of consumer for FMCG products in Islamabad
(Işık Üniversitesi, 2022-06-20)The objective of the study is to examine a relationship between the social and reference groups and purchase decision-making process both directly and through the mediating aspect of personal experience of those groups. ... -
The impact of supply chain management practices on the overall performance of the fan industry
(Işık Üniversitesi, 2022-06-17)According to UNIDO (United Nations Industrial Development Organization) and TRTA (Trade-Related Technical Assistance Program), Pakistan's contribution to global fan trade is barely 1.3 %. The industry has experienced rapid ... -
Impact of social media marketing tools on consumer buying behavior
(Işık Üniversitesi, 2022-06-21)The use of social media is essential for the business organizations. Technology has made it easier for the customers to target the right and potential customer in an efficient manner. Business organization use social media ... -
Çalışan kadınların motivasyonlarının cam tavan sendromu üzerinden incelenmesi: bankacılık sektörü örneği
(Işık Üniversitesi, 2022-06-14)Tezin amacı; iş dünyasında bireysel ve çevresel baskılar ile eşitsizlikler sonucunda ortaya çıkan cam tavan sendromunu ele alarak, kadın çalışanların şirketlerde ilerlerken karşılaştıkları engellere çözüm üretmektir. Bu ... -
Imlementing digital transformation strategy the case of a local Turkish bank
(Işık Üniversitesi, 2022-04-26)Banks' digital transformation process became the most distinctive feature of developed businesses in this millennium, not just a trend or an option to adopt, it became a necessity for growing finance businesses at competitive ... -
Dijital pazarlamayla gelişen sosyal medya pazarlamasının tüketicilerin satın alma davranışı üzerindeki etkisi
(Işık Üniversitesi, 2022-06-07)Bilgi ve teknoloji çağı olarak adlandırılan 21. yüzyıl, pek çok alanda gelişim ve değişim yaratmıştır. Özellikle yönetim alanını etkisi altına almış ve firmaların uyguladıkları pazarlama stratejilerinde yeniçağa uygun ... -
Impact of digitalization on future and existing jobs in Emirates
(Işık Üniversitesi, 2022-01-20)To achieve its vision of 2021, the UAE government is moving forward with plans to turn all analog services into digital. By 2021, we aspire to be among the best." The goal is to make a living in the United Arab Emirates a ... -
The effect of politics on international business a descriptive research of Turkey
(Işık Üniversitesi, 2022-01-20)The purpose of this study is analyzing the effect of politics on international business in Turkey and all over the world. How effective are political factors for managers in regard to growth of the corporations? What is ... -
Transformation in consumption behavior and payment preferences of consumers (in different generations) with Covid-19 pandemic
(Işık Üniversitesi, 2021-09-16)The first Covid-19 case which is called corona virus, was detected on November 17, 2019, in Wuhan, China. With the number of increasing cases, no one thought it would require such radical changes in our living conditions ...