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The impact of sensory marketing on consumer buying behaviour; an empirical analysis of retail chain
(Işık Üniversitesi, 2023-02-14)
The research analyzes the impact of sensory marketing on the success of advertisements. The recent growth of sensory marketing heralds a whole new age in the marketing industry, one in which the five senses of customers ...
Green supply chain management practices in the Turkish textile industry
(Işık Üniversitesi, 2023-04-12)
Green supply chain management practices have been one of the most intriguing focal point for of scholars over the last decade. Previous studies have presented the cases of green supply chain applications of companies from ...