Yazar "Şahin, Çiğdem" için Doktora / Doctoral Programs listeleme
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Competitiveness of professional business services: Case of Turkish advertising agencies
Şahin, Çiğdem (Işık Üniversitesi, 2008)This study seeks to examine the extent to which internal factors affect the competitiveness of professional service firms. A case of Turkish advertising agencies is selected because of advertising industry's highly knowledge ...