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A practical multiple factor index model for shopping center investment decisions in İstanbul
(Işık Üniversitesi, 2020-01-20)
Istanbul shopping center market is currently dealing with problems in the social and environmental spheres, in addition to its challenges at the commercial side. This thesis presents a genuine multi-factor evaluation model ...
Factors affecting understanding and applications of branded housing project marketing around the İstanbul metropolitan area
(Işık Üniversitesi, 2015-01-28)
Marketing is a very important issue to corporate success in today’s competitive business environment. Company’s growth and success can be strongly influenced by marketing practices. Developing marketing strategies can ...