Now showing items 1-2 of 2
Customer retention dynamics of organized ready-to-wear textiles retailers in real and virtual markets
(Işık Üniversitesi, 2017-10-13)
Customer retention dynamics have been receiving attention of the academic researchers especially for the last two decades. The challenging conditions of the swiftly increasing global competition have increased the importance ...
Analysis of the variables that determine the satisfaction level of employees, agents and ultimate customers of an insurance company
(Işık Üniversitesi, 2009)
The latest marketing theories and researches have showed that for understanding the complexity of service organizations and ensuring their long term success, the key point of success is the customer. Also the related ...