Konu "Marketing agility" için 4- Yabancı Diller Okulu | School of Foreign Languages listeleme
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Scope and patterns of marketing agility in tourism enterprises during COVID-19 pandemic restrictions
(Emerald Publishing Limited, 2022-08-09)Marketing agility has gained more attention from scholars and managers due to the current and emerging conditions of the COVID-19 pandemic. The pandemic has changed the marketing landscape, resulting in a dramatic shift ...