Konu "Marka tutumu" için SBE - Tez Koleksiyonu | Çağdaş İşletme Yönetimi Doktora Programı / Ph.D. Program in Contemporary Management Studies listeleme
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Influence of social media in formation of positive brand attitude among different user groups in sports video analysis-a case example “Sprongo”
(Işık Üniversitesi, 2020-02-20)In todays’ world, social media enjoys a phenomenal success in terms of adoption and current usage levels. We can say that they cause paradigm shifts on how people interact and communicate with each other as well as, on how ...