Güncel Gönderiler: SBE - Tez Koleksiyonu | Çağdaş İşletme Yönetimi Doktora Programı / Ph.D. Program in Contemporary Management Studies
Toplam kayıt 34, listelenen: 21-34
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Role of internal auditing in corporate governance : two case studies from Turkey
(Işık Üniversitesi, 2008-06-10)Corporate governance can be defined as a process whereby business organizations take decisions.Corporate colapses that have been experienced undetermined the trust in corporate sector. Corporate governance emerged as a ... -
Perceptions on strategy in general and strategic management : a survey on common strategic perception among medium-high level managers in Turkey
(Işık Üniversitesi, 2010-06-21)The usage of the notion of strategy, defined as the ways to be followed for the military units and the countries to reach specified goals has a history that can be traced back 2500 years. The theory of strategy is a process ... -
Initial public offering (IPO) performance : A case study from İstanbul Stock Exchange Market
(Işık Üniversitesi, 2008-01-12)The significance of IPO underpricing has attracted many researchers' attraction in the past decades. This study addresses the IPO mispricing phenomenon in Istanbul Stock Exchange (ISE) market, and aims to provide additional ... -
Factors affecting research and development (R&D) collaboration of multinational enterprises (MNEs) and their local partner firms : a case study of Turkish automotive industry
(Işık Üniversitesi, 2009)This thesis focuses on disclosing the factors that affect the Research and Development (R&D) collaboration between Multinational Enterprises (MNEs), and their Turkish partner firms, in the automotive industry. Following ... -
Factors affecting consumer attitude in permission based mobile marketing: an empirical study for Turkey
(Işık Üniversitesi, 2008)This dissertation studies mobile marketing, the permission and user attitude for acceptance of mobile services by consumers accessed mainly by mobile phones. The objective is to analyze the factors affecting consumer ... -
Examination of the relationship between attitude and perceived usability of software in a context-driven specific scenario
(Işık Üniversitesi, 2008)Literature regarding human and computer interaction is enormous in size. Since computers have strated to play an important role in our everyday life, researchers have focused om improving the interaction between these two ... -
Dynamics of designing and implementing effective change : an empirical evaluation of perception of general managers of leading companies in Turkey
(Işık Üniversitesi, 2013-02-08)In today's business environment, it is a matter of fact that change is almost inevitable. Once change is taken into consideration, the neccessity to manage it emerges as a crucial function of management teams. Ignoring the ... -
Determining sovereign credit default swap spread by extended merton model in selected emerging markets
(Işık Üniversitesi, 2008)This thesis examines if the Merton's structural model for corporates can be extended to emerging market sovereigns such as Brazil,Mexico,Turkey and Russia in a comparative perspective.For utilizing extended Merton model,the ... -
Competitiveness of professional business services: Case of Turkish advertising agencies
(Işık Üniversitesi, 2008)This study seeks to examine the extent to which internal factors affect the competitiveness of professional service firms. A case of Turkish advertising agencies is selected because of advertising industry's highly knowledge ... -
Boutique pastry management as a rising services marketing practice and a comprehensive survey of boutique pastries in İstanbul
(Işık Üniversitesi, 2008)Consumption of food and beverages always holds a place at the top of the list when we analyze the daily habits of consumption of human beings. The different behaviors of consumers towards food and beverage products force ... -
Analysis of the variables that determine the satisfaction level of employees, agents and ultimate customers of an insurance company
(Işık Üniversitesi, 2009)The latest marketing theories and researches have showed that for understanding the complexity of service organizations and ensuring their long term success, the key point of success is the customer. Also the related ... -
An evaluation of consumer intention to participate in mobile advertising and an empirical study conducted in İstanbul
(Işık Üniversitesi, 2007)Mobile services provide companies with a strong marketing potential, because mobile technologies enable brands to have a direct communication with consumers, regardless of time and place. Therefore, mobile marketing brings ... -
A service quality measurement framework for mobile betting : an assessment of theory and practice
(Işık Üniversitesi, 2008)Since year 2000 Mobile Services or in other words Value Added Services are continuously growing. Business priority at the emergence of these services has been to launch as many services as possible, regardless of the profits ... -
A new technique to investigate the value relevance of accounting information: the entity approach
(Işık Üniversitesi, 2008)The value relevance of accounting information has been a subject of intensive academic research in the last two decades. By definition, any type of information is value of an asset. Going forward from that definition, many ...