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dc.contributor.advisorYılmaz, Ensaren_US
dc.contributor.advisorGönensay, Emreen_US
dc.contributor.advisorDereli, Tokeren_US
dc.contributor.authorTireli, Ali İlhanen_US
dc.contributor.otherIşık Üniversitesi, Sosyal Bilimler Enstitüsü, Çağdaş İşletme Yönetimi Doktora Programıen_US
dc.date.accessioned2016-06-09T12:14:46Z
dc.date.available2016-06-09T12:14:46Z
dc.date.issued2008
dc.identifier.citationTireli, A. İ. (2008). A service quality measurement framework for mobile betting : an assessment of theory and practice. İstanbul: Işık Üniversitesi Sosyal Bilimler Enstitüsüen_US
dc.identifier.urihttps://hdl.handle.net/11729/983
dc.descriptionText in English ; Abstract: English and Turkishen_US
dc.descriptionIncludes bibliographical references (leaves 89-94)en_US
dc.descriptionxii, 109 leavesen_US
dc.description.abstractSince year 2000 Mobile Services or in other words Value Added Services are continuously growing. Business priority at the emergence of these services has been to launch as many services as possible, regardless of the profits or perfect functionality. However today, as users are becoming experienced and more conscious and competition is getting tough, service quality is becoming more important. The study proposes a quality measurement framework for mobile content services with specific reference to mobile betting, which is one of the highest growing sector in mobile. The scope has been limited specifically with Mobile Internet or wap based sports betting services however can be easily adapted to other content types or access channels. Development of the measurement scale is based on extensive literature review, as well as interviews with professional Web designers, service users and visitors. Previous research based on different measurement frameworks like SERVQUAL, SERVPerf, WebQual, WebQual?, Web Site Quality Model and E-S-QUAL among others have been compared and contrasted extensively. The study proposes 8 core dimensions to measure the quality of mobile betting sites: Assurance, competence, ease of use, flexibility, fun, information quality, privacy and responsiveness. The instrument was refined using a web based questionnaire 4 times and final survey was conducted with 260 mobile betting users.en_US
dc.description.abstract2000 yılından bu yana mobil, bir başka deyişle katma değerli servisler hızla büyümekte. Başlangıçta strateji henüz tüm hatalar giderilmemiş olsa da, hatta kar etmeyeceği bilinse de olabildiğince çok yeni servisleri pazara sunmak iken günümüzde kullanıcıların bilinçlenmesi ve rekabetin artması sonucu servis kalitesi önem kazanmaktadır. Bu çalışma özellikle mobilde en hızlı gelişen ikinci sektör olan bahis örneğinden yola çıkarak mobil içerik servisleri için kalite ölçüm çerçevesi oluşturmayı hedeflemektedir. Kapsam özellikle mobil Internet ya da Wap kanalı ile erişilebilen sabit ihtimalli futbol ve at yarışları üzerine müşterek bahisler ile sınırlanmakla birlikte kolaylıkla diğer içerik tipleri ve erişim kanallarına da uyarlanabilir. Yöntem geliştirilirken elektronik servis kalitesi ile ilgili literatür kapsamlı olarak incelenmiş en çok kullanılan SERVQUAL, SERPERF, WebQual, WebQual?, Web Site Quality Model ve E-S-QUAL gibileri detaylı incelenerek karşılaştırılmış, bunun yanısıra profesyonel grafik tasarımcıları, bahis oyuncuları ve site ziyaretçilerinin görüşlerine başvurulmuştur. Çalışma sonucunda mobil bahis örneğinde 8 ana boyutta servis kalitesinin ölçülebileceği önerilmiştir. Bunlar güven (assurance), yeterlilik (competence), kullanım kolaylığı (ease of use), esneklik (flexibility), eğlence (fun), bilgi kalitesi (information quality), gizlilik (privacy) and yanıt alabilme (responsiveness). Çalışmada web tabanlı bir anket uygulaması ile anket soruları revize edilmiş ve son çalışmada 260 mobil bahis oyuncusu ankete katılmıştır.en_US
dc.description.tableofcontentsIntroductionen_US
dc.description.tableofcontentsWhy is the Subject Worth a Thesis?en_US
dc.description.tableofcontentsResearch Problemen_US
dc.description.tableofcontentsPurpose of the Studyen_US
dc.description.tableofcontentsResearch Questionsen_US
dc.description.tableofcontentsStructure of Thesisen_US
dc.description.tableofcontentsSignificance and Contribution of the Studyen_US
dc.description.tableofcontentsDelimitationsen_US
dc.description.tableofcontentsLiterature Reviewen_US
dc.description.tableofcontentsEvolution of Bettingen_US
dc.description.tableofcontentsGambling, Betting and Gamingen_US
dc.description.tableofcontentsGambling Industryen_US
dc.description.tableofcontentsGames of Luck in Turkeyen_US
dc.description.tableofcontentsLegal Environmenten_US
dc.description.tableofcontentsGaming Limitationsen_US
dc.description.tableofcontentsEconomic Contributionen_US
dc.description.tableofcontentsService Qualityen_US
dc.description.tableofcontentsQualityen_US
dc.description.tableofcontentsE-Service Qualityen_US
dc.description.tableofcontentsService Quality and Customer Satisfactionen_US
dc.description.tableofcontentsMeasurement Framework Modelsen_US
dc.description.tableofcontentsSERVQUALen_US
dc.description.tableofcontentsSERVPERen_US
dc.description.tableofcontentsWebQual or WebQual/Men_US
dc.description.tableofcontentsWebQual™en_US
dc.description.tableofcontentsWeb Site Quality Modelen_US
dc.description.tableofcontentsE-S-QUALen_US
dc.description.tableofcontentsQuality of Service-related Technical Standardsen_US
dc.description.tableofcontentsOther Methodsen_US
dc.description.tableofcontentsSummary and Critical Reviewen_US
dc.description.tableofcontentsResearch Methodologyen_US
dc.description.tableofcontentsPre-understandingen_US
dc.description.tableofcontentsTraditional Ways of Bettingen_US
dc.description.tableofcontentsInteractions in Mobile Bettingen_US
dc.description.tableofcontentsResearch Approachen_US
dc.description.tableofcontentsDesignen_US
dc.description.tableofcontentsIndependent Variablesen_US
dc.description.tableofcontentsDependent Variablesen_US
dc.description.tableofcontentsConceptual Framework in Depthen_US
dc.description.tableofcontentsEmpirical Settingen_US
dc.description.tableofcontentsPilot Survey Questionsen_US
dc.description.tableofcontentsSurvey Questions in Depthen_US
dc.description.tableofcontentsChoice of Respondents for the Final Surveyen_US
dc.description.tableofcontentsResearch Findingsen_US
dc.description.tableofcontentsAnalysis of Demographics and the Relation with Satisfactionen_US
dc.description.tableofcontentsAnalysis of Answersen_US
dc.description.tableofcontentsMeasuring Service Qualityen_US
dc.description.tableofcontentsConclusion and Discussionen_US
dc.description.tableofcontentsSummary of the Studyen_US
dc.description.tableofcontentsTheoretical Implications/Contributionen_US
dc.description.tableofcontentsComparison with Similar Studiesen_US
dc.description.tableofcontentsResearch Limitationsen_US
dc.description.tableofcontentsSuggestions for Future Researchen_US
dc.description.tableofcontentsManagerial Implicationsen_US
dc.description.tableofcontents22 statements of the SERVQUAL instrument – (E)en_US
dc.description.tableofcontents22 statements of the SERVQUAL instrument- (P)en_US
dc.description.tableofcontentsWebQual Dimensions by Constructen_US
dc.description.tableofcontentsE-S-QUAL and E-RecS-Qual Dimensions and Itemsen_US
dc.description.tableofcontentsWebQual Items by Constructen_US
dc.description.tableofcontentsDimensions of Mobile contenten_US
dc.description.tableofcontentsFirst Pilot Survey Questionsen_US
dc.description.tableofcontentsSecond Pilot Survey Questionsen_US
dc.description.tableofcontentsFinal Survey Questions and Dimensionsen_US
dc.description.tableofcontentsQuestionnaire Screenen_US
dc.description.tableofcontentsReasons for preferring Internet gambling versus gambling at a land-based venueen_US
dc.language.isoengen_US
dc.publisherIşık Üniversitesien_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 United States*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/us/*
dc.subject.lccTK5105.5 .T57 2008
dc.subject.lcshComputer software.en_US
dc.subject.lcshMobile applications.en_US
dc.titleA service quality measurement framework for mobile betting : an assessment of theory and practiceen_US
dc.title.alternativeMobil bahiste servis kalite ölçüm çerçevesien_US
dc.typedoctoralThesisen_US
dc.contributor.departmentIşık Üniversitesi, Sosyal Bilimler Enstitüsü, Çağdaş İşletme Yönetimi Doktora Programıen_US
dc.relation.publicationcategoryTezen_US
dc.contributor.institutionauthorTireli, Ali İlhanen_US


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