Yazar "Gören, Olga Ufuk" için listeleme
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Data mining techniques customer relationship management : a case study for Doğuş Otomotiv
Gören, Olga Ufuk (Işık Üniversitesi, 2003-10)Customer Relationship Managment has recently become a very important investment for many companies. The value of the customer is expressed more clearly with this new concept and it's demonstrated through its applications. ...