Ara
Toplam kayıt 26, listelenen: 1-10
Importance of packaging as a marketing tool and two examples from soft-drinks industry
(Işık Üniversitesi, 2003)
In this project, the role of packaging as a marketing tool will be analyzed. In regards to packaging , it can be said that consumers may think that a product with an attractive package is of better quality than its ...
Smart card and the effects of smart cards on current card business
(Işık Üniversitesi, 2001)
The first part of the thesis gives a background of the current conventional credit card business, which heavily depends on the magnetic stripe technology. It starts with a brief definition of credit cards, which is followed ...
The factors that affect the company's b2b overall use throughout the b2b portal transactions and a survey in Turkey
(Işık Üniversitesi, 2007)
This study concentrates on B2B (Business to Business) electronic commerce which is used by many companies in Turkey for purchasing and selling goods over the internet by connecting B2B portals. It is known that during the ...
An evaluation of consumer intention to participate in mobile advertising and an empirical study conducted in İstanbul
(Işık Üniversitesi, 2007)
Mobile services provide companies with a strong marketing potential, because mobile technologies enable brands to have a direct communication with consumers, regardless of time and place. Therefore, mobile marketing brings ...
The advertiser's perspective on advertising agency-client relationships: A survey of leading advertisers in Turkey
(Işık Üniversitesi, 2006)
This dissertation focuses on the relationship between advertisers and their advertising agencies, in an effort to understand what drives advertiser's satisfaction in this relationship which can have considerable impact on ...
Competency-based human resource management systems: Case studies of a multinational company in fmcg industry and a native human resources company in service industry
(Işık Üniversitesi, 2003)
Competencies are a composite of knowledge, skills and behaviors that are required for effective performance in a job. Competency approach have been known and implemented for almost three decades. Especially in the last ...
The attitudes of purchasing managers working at the leading manufacturing enterprises in Turkey towards supply chain collaboration: a proposed model based on inter-organizational trust, information sharing and commitment
(Işık Üniversitesi, 2007)
Collaborative supply chains have been receiving attention of the academic researchers, especially, for the last decade. The challenging conditions of the prevailing global competition has raised the necessity of designing ...
A new technique to investigate the value relevance of accounting information: the entity approach
(Işık Üniversitesi, 2008)
The value relevance of accounting information has been a subject of intensive academic research in the last two decades. By definition, any type of information is value of an asset. Going forward from that definition, many ...
Relations of 1994 and 2000 crises and their effects in Turkish capital markets
(Işık Üniversitesi, 2002)
Turkey, one of the most rapidly growing emerging market, is a heaven for investors with young population, dynamic private sector, and liberalised financial markets. In this respect, the question of "Why does the Turkish ...
Examination of the relationship between attitude and perceived usability of software in a context-driven specific scenario
(Işık Üniversitesi, 2008)
Literature regarding human and computer interaction is enormous in size. Since computers have strated to play an important role in our everyday life, researchers have focused om improving the interaction between these two ...