Browsing Yüksek Lisans / Master's Programs by Department "Işık University, School of Graduate Studies, Executive Master of Business Administration"
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Analyzing the impact of brand sustainability practices on brand loyalty
(Işık Üniversitesi, 2024-02-12)This study delves into the impact of sustainability practices on brand loyalty, particularly within the fast-fashion industry. It addresses the growing consumer awareness of how fast-fashion brands manage their environmental ... -
Factors impacting customer loyalty in online banking in Turkey
(Işık Üniversitesi, 09-15-2024)Technology in the recent years has changed how the world conduct banking, online banking has grown a lot in the past years, the number of online users has increased significantly. In a highly competitive environment, ...