Browsing Doktora / Doctoral Programs by Citation "Haşmet, M. K. (2020). Effects of industry 4.0 on automobile marketing strategies a research among auto executives in Turkey. İstanbul: Işık Üniversitesi Sosyal Bilimler Enstitüsü."
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Effects of industry 4.0 on automobile marketing strategies a research among auto executives in Turkey
(Işık Üniversitesi, 2020-06-12)The world is at the edge of the much expected digital transformation orchestrated by the Fourth Industrial Revolution. In recent years, the industry has been going through a process that involves fully digitizing production ...