Ara
Toplam kayıt 2, listelenen: 1-2
Scope and patterns of marketing agility in tourism enterprises during COVID-19 pandemic restrictions
(Emerald Publishing Limited, 2022-08-09)
Marketing agility has gained more attention from scholars and managers due to the current and emerging conditions of the COVID-19 pandemic. The pandemic has changed the marketing landscape, resulting in a dramatic shift ...
A study on customer perceptions and attitudes towards digital coupons
(İzmir Katip Çelebi Üniversitesi, 2021-12-15)
Digital coupons, generally considered as a marketing strategy to increase sales and customer loyalty, are important elements in the observation of customer attitudes and perceptions. The main question in the literature is ...