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Toplam kayıt 34, listelenen: 1-10
The factors that affect the company's b2b overall use throughout the b2b portal transactions and a survey in Turkey
(Işık Üniversitesi, 2007)
This study concentrates on B2B (Business to Business) electronic commerce which is used by many companies in Turkey for purchasing and selling goods over the internet by connecting B2B portals. It is known that during the ...
An evaluation of consumer intention to participate in mobile advertising and an empirical study conducted in İstanbul
(Işık Üniversitesi, 2007)
Mobile services provide companies with a strong marketing potential, because mobile technologies enable brands to have a direct communication with consumers, regardless of time and place. Therefore, mobile marketing brings ...
Effects of industry 4.0 on automobile marketing strategies a research among auto executives in Turkey
(Işık Üniversitesi, 2020-06-12)
The world is at the edge of the much expected digital transformation orchestrated by the Fourth Industrial Revolution. In recent years, the industry has been going through a process that involves fully digitizing production ...
The advertiser's perspective on advertising agency-client relationships: A survey of leading advertisers in Turkey
(Işık Üniversitesi, 2006)
This dissertation focuses on the relationship between advertisers and their advertising agencies, in an effort to understand what drives advertiser's satisfaction in this relationship which can have considerable impact on ...
An exploratory study on the dynamics of localization of renewable energy industry among the managers of a leading company
(Işık Üniversitesi, 2019-05-22)
Utilizing localization as a strategy has increased especially in the energy sector due to the ever-growing need for being sufficient for survivability and sustainability. Governments have started to take energy needs into ...
The attitudes of purchasing managers working at the leading manufacturing enterprises in Turkey towards supply chain collaboration: a proposed model based on inter-organizational trust, information sharing and commitment
(Işık Üniversitesi, 2007)
Collaborative supply chains have been receiving attention of the academic researchers, especially, for the last decade. The challenging conditions of the prevailing global competition has raised the necessity of designing ...
A new technique to investigate the value relevance of accounting information: the entity approach
(Işık Üniversitesi, 2008)
The value relevance of accounting information has been a subject of intensive academic research in the last two decades. By definition, any type of information is value of an asset. Going forward from that definition, many ...
Examination of the relationship between attitude and perceived usability of software in a context-driven specific scenario
(Işık Üniversitesi, 2008)
Literature regarding human and computer interaction is enormous in size. Since computers have strated to play an important role in our everyday life, researchers have focused om improving the interaction between these two ...
Perceptions on strategy in general and strategic management : a survey on common strategic perception among medium-high level managers in Turkey
(Işık Üniversitesi, 2010-06-21)
The usage of the notion of strategy, defined as the ways to be followed for the military units and the countries to reach specified goals has a history that can be traced back 2500 years. The theory of strategy is a process ...
A comparative study among Turkish and American consumers on the relationship between cultural dimensions and the two important outctmes of consumer society: Conspicuous consumption and online compulsive buying behavior
(Işık Üniversitesi, 2019-05-22)
Culture is considered to be one of the core mechanisms that drive people’s behavioral patterns and the need for understanding consumer’s cultural orientations and their effects on consumer behavior becomes even more crucial ...