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An information technologies project about customer relationship management
(Işık Üniversitesi, 2005-02)
The aim of this study is determine general reqirements of the Customer Relationship Management Concept and to develop an application about it. The study is based on a real world project that has been implemented in a ...
Data mining techniques customer relationship management : a case study for Doğuş Otomotiv
(Işık Üniversitesi, 2003-10)
Customer Relationship Managment has recently become a very important investment for many companies. The value of the customer is expressed more clearly with this new concept and it's demonstrated through its applications. ...