Yazar "Ferman, Ali Murat" için listeleme
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The impact of host-country environment and headquarters on strategic human resource development practices at MNE subsidiaries : a survey from Turkey
Özçelik, Gaye (Işık Üniversitesi, 2007)Today, the acceleration in globalization and competition has given rise to an increased emphasis for MNEs in managing their international human resource base. One of the most important concerns for MNE subsidiaries is ... -
Influence of social media in formation of positive brand attitude among different user groups in sports video analysis-a case example “Sprongo”
Günay Gazioğlu, Çim Buse (Işık Üniversitesi, 2020-02-20)In todays’ world, social media enjoys a phenomenal success in terms of adoption and current usage levels. We can say that they cause paradigm shifts on how people interact and communicate with each other as well as, on how ... -
A practical multiple factor index model for shopping center investment decisions in İstanbul
İlhan, Dursun Onur (Işık Üniversitesi, 2020-01-20)Istanbul shopping center market is currently dealing with problems in the social and environmental spheres, in addition to its challenges at the commercial side. This thesis presents a genuine multi-factor evaluation model ... -
A study on relationship between inventory level and sales quantity and an application from sportswear-retailing industry
Bahçıvanoğlu, Can Ali (Işık Üniversitesi, 2019-01-10)In my thesis i deeply analyze effect of invetory level of sales. I try to estimate 'how massive image' effects customers sale's decision. -
Uygulanabilir nöropazarlamanın moda endüstrisi ve nöropazarlama liderleri üzerindeki algısı üzerine keşfedici bir araştırma
Kurtoğlu, Ali Levent; Ferman, Ali Murat (PressAcademia, 2020-07-30)Amaç- Son yirmi yılda ortaya çıkan nöropazarlama, tüketicinin karar vermesini etkileyen nitelikler, duygular, hafıza ve algılar gibi insanla ilgili faktörleri ölçmek için nöro bilimsel araçlardan yararlanan evrimsel bir ...