Yazar "Haşmet, Mehmet Korhan" için listeleme
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Effects of industry 4.0 on automobile marketing strategies a research among auto executives in Turkey
Haşmet, Mehmet Korhan (Işık Üniversitesi, 2020-06-12)The world is at the edge of the much expected digital transformation orchestrated by the Fourth Industrial Revolution. In recent years, the industry has been going through a process that involves fully digitizing production ... -
Effects of industry 4.0 on marketing strategies, an application on Turkish automobile industry: a research among auto executives in Turkey
Haşmet, Mehmet Korhan; Ferman, Ali Murat (PressAcademia, 2020-09-30)Purpose - The study investigates the effects of Industry 4.0 on automobile marketing strategy in Turkey. It attempts to show whether a significant relationship among Industry 4.0 and market growth and cost reduction of ...