Konu "Consumer behavior" için listeleme
Toplam kayıt 2, listelenen: 1-2
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Consumer response to economic crisis and lessons for marketers: The Turkish experience
(Elsevier Science Inc, 2014-01)Private consumption is the largest component of gross domestic product (GDP). It has a substantial impact on the speed of recovery from an economic crisis. This paper aims to examine the behavior of consumers, firms, and ... -
Covid 19 effect on the transformation of marketing
(PressAcademia, 2021-07-30)Purpose- This paper aims to be an exploratory study that finds out the impacts of COVID-19 on marketing and enlightens further researchers on the topic. Methodology-- Internet-based research will be conducted to collect ...