Ara
Toplam kayıt 3, listelenen: 1-3
Consumer response to economic crisis and lessons for marketers: The Turkish experience
(Elsevier Science Inc, 2014-01)
Private consumption is the largest component of gross domestic product (GDP). It has a substantial impact on the speed of recovery from an economic crisis. This paper aims to examine the behavior of consumers, firms, and ...
CSR and social marketing as enablers of recovery after the global recession: the Turkish banking industry
(IGI Global, 2016-12-21)
Corporate Social Responsibility (CSR) is a relatively new concept in Turkey. Leading companies including banks stress socially responsible activities in their marketing communications. The recent economic crisis put banks ...
CSR and social marketing as enablers of recovery after the global recession: The Turkish banking industry
(IGI Global, 2018-01-01)
Corporate Social Responsibility (CSR) is a relatively new concept in Turkey. Leading companies including banks stress socially responsible activities in their marketing communications. The recent economic crisis put banks ...