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An exploratory research among fashion business leaders and neuromarketing company executives on the perception of applied neuromarketing
(PressAcademia, 2020-06-30)
Purpose- In the last two decades neuromarketing is considered to be an evolutionary concept within marketing that makes use of neuroscientific tools in order to measure human related factors such as attributes, emotions, ...
Uygulanabilir nöropazarlamanın moda endüstrisi ve nöropazarlama liderleri üzerindeki algısı üzerine keşfedici bir araştırma
(PressAcademia, 2020-07-30)
Amaç- Son yirmi yılda ortaya çıkan nöropazarlama, tüketicinin karar vermesini etkileyen nitelikler, duygular, hafıza ve algılar gibi insanla ilgili faktörleri ölçmek için nöro bilimsel araçlardan yararlanan evrimsel bir ...
Competency approach to human resources management: Outcomes and contributions in a Turkish cultural context
(Sage Publications, 2006-03)
This article examines the competency approach to human resources management (HRM) in organizations through a review of literature and theories on the competency perspective. Building on previous theory and some empirical ...