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An exploratory research among fashion business leaders and neuromarketing company executives on the perception of applied neuromarketing
(PressAcademia, 2020-06-30)
Purpose- In the last two decades neuromarketing is considered to be an evolutionary concept within marketing that makes use of neuroscientific tools in order to measure human related factors such as attributes, emotions, ...
Uygulanabilir nöropazarlamanın moda endüstrisi ve nöropazarlama liderleri üzerindeki algısı üzerine keşfedici bir araştırma
(PressAcademia, 2020-07-30)
Amaç- Son yirmi yılda ortaya çıkan nöropazarlama, tüketicinin karar vermesini etkileyen nitelikler, duygular, hafıza ve algılar gibi insanla ilgili faktörleri ölçmek için nöro bilimsel araçlardan yararlanan evrimsel bir ...
Collective victimhood beliefs among majority and minority groups: Links to ingroup and outgroup attitudes and attribution of responsibility for conflict
(Pergamon-Elsevier Science Ltd, 2018-09)
We examined perceived ingroup and outgroup victimhood beliefs across group status and how these were uniquely associated with ingroup and outgroup attitudes and attribution of responsibility among majority (Turkish, N = ...
Imagined contact facilitates acculturation, sometimes: contradicting evidence from two sociocultural contexts
(Educational Publishing Foundation-American Psychological Assoc, 2019-10)
Objective: Imagined intergroup contact has been shown to be an effective tool to improve intergroup relationships in various settings, yet the application of the strategy among minority group members and across cultures ...