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Consumer response to economic crisis and lessons for marketers: The Turkish experience
(Elsevier Science Inc, 2014-01)
Private consumption is the largest component of gross domestic product (GDP). It has a substantial impact on the speed of recovery from an economic crisis. This paper aims to examine the behavior of consumers, firms, and ...
Relative effects of marketing effectiveness dimensions on firm performance: An empirical analysis with a multi-industry sample
(Bogazici Universitesi, 2009)
The aim of this study is to understand the influence of marketing operational efficiency and marketing system effectiveness on firm performance dimensions. Marketing operational efficiency and marketing system effectiveness ...