Künye "Sağkaya Güngör, A. & Ozansoy Çadırcı, T. (2016). Impact of involvement and cognitive load on affective responses to advergames and in-game advertising. Yildiz Social Science Review, 2(2), 91-106." İktisadi ve İdari Bilimler Fakültesi / Faculty of Economics and Administrative Sciences için listeleme
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Impact of involvement and cognitive load on affective responses to advergames and in-game advertising
(Yıldız Teknik Üniversitesi, 2016-11-30)It has been long known that there are different ways of communicating promotional messages with branded entertainments. Among all, the two of them are notable; communicating the message through advergames and integrating ...