Yayıncı "IGI Global" İktisadi ve İdari Bilimler Fakültesi / Faculty of Economics and Administrative Sciences için listeleme
Toplam kayıt 12, listelenen: 1-12
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Advergaming - How does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames
(IGI Global, 2016-06-29)Advergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' ... -
Advergaming - how does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames
(IGI Global, 2017-01-06)Advergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' ... -
CSR and social marketing as enablers of recovery after the global recession: the Turkish banking industry
(IGI Global, 2016-12-21)Corporate Social Responsibility (CSR) is a relatively new concept in Turkey. Leading companies including banks stress socially responsible activities in their marketing communications. The recent economic crisis put banks ... -
CSR and social marketing as enablers of recovery after the global recession: The Turkish banking industry
(IGI Global, 2018-01-01)Corporate Social Responsibility (CSR) is a relatively new concept in Turkey. Leading companies including banks stress socially responsible activities in their marketing communications. The recent economic crisis put banks ... -
Developing organizational maturity for effective project management
(IGI Global, 2018-03-09)Despite criticism for their serious shortcomings, maturity models are widely used within organizations. The appropriate applications of these models can lead to organizational and corporate success. Developing Organizational ... -
Electronic word-of- mouth communication in online social networks: The motivational antecedents of electronic word-of-mouth (eWOM) engagement in online social networks
(IGI Global, 2015-08-28)Online social networks (oSNS) enable users to construct strong relationships with friends, family, as well as strangers. They also enable users to share information concerning experiences and opinions about products, brands ... -
The labor market effects of immigration
(IGI Global, 2018-01-01)This chapter discusses the effects of immigration on the labor market of receiving countries, focusing on employment. The effect of immigration on the welfare of native population is an important issue in public debate. ... -
The labor market effects of immigration
(IGI Global, 2016-12-28)This chapter discusses the effects of immigration on the labor market of receiving countries, focusing on employment. The effect of immigration on the welfare of native population is an important issue in public debate. ... -
Local democracy online: An analysis of local government web sites in England and Wales
(IGI Global, 2006-07)This report from the field analyzes the extent to which local authorities in England and Wales have responded to the e-democracy agenda by examining their Web sites and assessing their potential to deliver democracy. The ... -
Local democracy online: An analysis of local government web sites in England and Wales
(IGI Global, 2007)This report from the field analyzes the extent to which local authorities in England and Wales have responded to the e-democracy agenda by examining their Web sites and assessing their potential to deliver democracy. The ... -
Sales promotional strategies and buying behavior in an emerging market at the post recession period
(IGI Global, 2016)The aim of this study is to investigate the influence of sales promotional tools on consumer buying behavior in an emerging market at the post-recession period. This study assesses consumers' proneness to sales promotions ... -
Youth unemployment in Turkey
(IGI Global, 2016-12-28)This book chapter describes the recent trends in youth unemployment in Turkey by taking into account the causes of unemployment, and the job search methods of the unemployed. Analyses reveal interesting insights. First, ...