Işık Yazarı "Bal, Esra" WOS İndeksli Diğer Yayınlar Koleksiyonu İçin Listeleme
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Sales promotional strategies and buying behavior in an emerging market at the post recession period
Nasır, Suphan; Bal, Esra (IGI Global, 2016)The aim of this study is to investigate the influence of sales promotional tools on consumer buying behavior in an emerging market at the post-recession period. This study assesses consumers' proneness to sales promotions ...