Yazar "Yılmaz, Kemal Özkan" için 2- Lisansüstü Eğitim Enstitüsü | Institutes listeleme
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Customer retention dynamics of organized ready-to-wear textiles retailers in real and virtual markets
Yılmaz, Kemal Özkan (Işık Üniversitesi, 2017-10-13)Customer retention dynamics have been receiving attention of the academic researchers especially for the last two decades. The challenging conditions of the swiftly increasing global competition have increased the importance ... -
Digital marketing during the Covid-19 pandemic: a field study in the education sector
Mirzayeva, Leyla (Işık Üniversitesi, 2022-06-14)Using the interactivity theory of marketing, the major goal of this research was to look into the effects of digital marketing elements (trendiness, interactivity, and attractiveness) on the performance of higher education ... -
The impact of sensory marketing on consumer buying behaviour; an empirical analysis of retail chain
Sohail, Muhamad Umer (Işık Üniversitesi, 2023-02-14)The research analyzes the impact of sensory marketing on the success of advertisements. The recent growth of sensory marketing heralds a whole new age in the marketing industry, one in which the five senses of customers ...