Işık Yazarı "Kaytaz, Mehmet" Ekonomi (İktisat) Bölümü / Department of Economics İçin Listeleme
-
CSR and social marketing as enablers of recovery after the global recession: the Turkish banking industry
Gül, Mısra Çağla; Kaytaz, Mehmet (IGI Global, 2016-12-21)Corporate Social Responsibility (CSR) is a relatively new concept in Turkey. Leading companies including banks stress socially responsible activities in their marketing communications. The recent economic crisis put banks ... -
CSR and social marketing as enablers of recovery after the global recession: The Turkish banking industry
Gül, Mısra Çağla; Kaytaz, Mehmet (IGI Global, 2018-01-01)Corporate Social Responsibility (CSR) is a relatively new concept in Turkey. Leading companies including banks stress socially responsible activities in their marketing communications. The recent economic crisis put banks ...