Künye "Audi, U. G. (2024). Analyzing the impact of brand sustainability practices on brand loyalty. İstanbul: Işık Üniversitesi Lisansüstü Eğitim Enstitüsü." LEE - Tez Koleksiyonu | Yöneticiler İçin İşletme Yönetimi / Executive MBA için listeleme
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Analyzing the impact of brand sustainability practices on brand loyalty
(Işık Üniversitesi, 2024-02-12)This study delves into the impact of sustainability practices on brand loyalty, particularly within the fast-fashion industry. It addresses the growing consumer awareness of how fast-fashion brands manage their environmental ...