Ara
Toplam kayıt 3, listelenen: 1-3
Scope and patterns of marketing agility in tourism enterprises during COVID-19 pandemic restrictions
(Emerald Publishing Limited, 2022-08-09)
Marketing agility has gained more attention from scholars and managers due to the current and emerging conditions of the COVID-19 pandemic. The pandemic has changed the marketing landscape, resulting in a dramatic shift ...
A study on customer perceptions and attitudes towards digital coupons
(İzmir Katip Çelebi Üniversitesi, 2021-12-15)
Digital coupons, generally considered as a marketing strategy to increase sales and customer loyalty, are important elements in the observation of customer attitudes and perceptions. The main question in the literature is ...
Impact of digital innovation on women’s eentrepreneurship: research in Kirklareli province
(Eğitim Yayınevi, 2022)
[No abstract available]