Künye "Gülsoy, T. Y. (2006). The advertiser's perspective on advertising agency-client relationships: A survey of leading advertisers in Turkey. İstanbul: Işık Üniversitesi Sosyal Bilimler Enstitüsü." Çağdaş İşletme Yönetimi Doktora Programı / Ph.D. Program in Contemporary Management Studies için listeleme
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The advertiser's perspective on advertising agency-client relationships: A survey of leading advertisers in Turkey
(Işık Üniversitesi, 2006)This dissertation focuses on the relationship between advertisers and their advertising agencies, in an effort to understand what drives advertiser's satisfaction in this relationship which can have considerable impact on ...