Browsing SBE - Tez Koleksiyonu | Çağdaş İşletme Yönetimi Doktora Programı / Ph.D. Program in Contemporary Management Studies by Citation "Yılmaz, K. Ö. (2017). Customer retention dynamics of organized ready-to-wear textiles retailers in real and virtual markets. İstanbul: Işık Üniversitesi Sosyal Bilimler Enstitüsü."
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Customer retention dynamics of organized ready-to-wear textiles retailers in real and virtual markets
(Işık Üniversitesi, 2017-10-13)Customer retention dynamics have been receiving attention of the academic researchers especially for the last two decades. The challenging conditions of the swiftly increasing global competition have increased the importance ...