Browsing İİBF - Makale Koleksiyonu | İşletme Bölümü / Department of Management by Publisher "Erzurum Kültür Eğitim Vakfı"
Now showing items 1-1 of 1
-
Segmenting eWOM engagers on online social networks based on personal characteristics and behaviour
(Erzurum Kültür Eğitim Vakfı, 2013-11-29)The evolution of the Internet has extended consumers’ options for communicating their opinions or experiences without any company filters by engaging in electronic word of mouth (eWOM). One of the mediums in which eWOM is ...