Now showing items 1-1 of 1

  • A methodology to measure customer expectations by Using Kano's model 

    Köksel, Ayhan (Işık Üniversitesi, 2014-09-12)
    Kano’s model has been extensively used to investigate the customer requirements and to determine which features of the product (or service) have the most impact on customer satisfaction (or dissatisfaction). During the ...