Erişim şekli için "info:eu-repo/semantics/closedAccess" SBE - Tez Koleksiyonu | Yöneticiler İçin İşletme Yönetimi / Executive MBA listeleme
Toplam kayıt 2, listelenen: 1-2
-
Importance of packaging as a marketing tool and two examples from soft-drinks industry
(Işık Üniversitesi, 2003)In this project, the role of packaging as a marketing tool will be analyzed. In regards to packaging , it can be said that consumers may think that a product with an attractive package is of better quality than its ... -
Smart card and the effects of smart cards on current card business
(Işık Üniversitesi, 2001)The first part of the thesis gives a background of the current conventional credit card business, which heavily depends on the magnetic stripe technology. It starts with a brief definition of credit cards, which is followed ...