Ara
Toplam kayıt 16, listelenen: 1-10
Smart card and the effects of smart cards on current card business
(Işık Üniversitesi, 2001)
The first part of the thesis gives a background of the current conventional credit card business, which heavily depends on the magnetic stripe technology. It starts with a brief definition of credit cards, which is followed ...
Importance of packaging as a marketing tool and two examples from soft-drinks industry
(Işık Üniversitesi, 2003)
In this project, the role of packaging as a marketing tool will be analyzed. In regards to packaging , it can be said that consumers may think that a product with an attractive package is of better quality than its ...
The impact of influencer marketing as a new strategy for brands: a survey on consumers
(Işık Üniversitesi, 2021-07-01)
In today's business environment, brands are associated not only with the products or services, but they are also associated with perceived quality, consumer life style, and social status/class. This thesis aims to understand ...
Factors influencing the customer purchase decision in B2B markets: a survey
(Işık Üniversitesi, 2021-05-03)
This thesis aims to understand the factors influencing customer purchase decision in B2B markets. Particularly, the mechanisms ensuring the continuity of business relationship between two types of companies namely: the ...
Competency-based human resource management systems: Case studies of a multinational company in fmcg industry and a native human resources company in service industry
(Işık Üniversitesi, 2003)
Competencies are a composite of knowledge, skills and behaviors that are required for effective performance in a job. Competency approach have been known and implemented for almost three decades. Especially in the last ...
Evaluation of innovativeness of Turkey with respect to European Union integration
(Işık Üniversitesi, 2003)
This thesis consists of four main parts. The first part presents information about the definition and classification of innovation. Product innovation, process innovation, technical innovation, administrative innovation, ...
The importance of high technology for economic development : a comparative analysis of Turkey and South Korea
(Işık Üniversitesi, 2019-01-09)
The purpose of this study is to examine and better understand the effects of high technology manufacturing idea adoption for Turkey and South Korea. Selected countries are particularly appropriate for this analysis as they ...
A study on relationship between inventory level and sales quantity and an application from sportswear-retailing industry
(Işık Üniversitesi, 2019-01-10)
In my thesis i deeply analyze effect of invetory level of sales. I try to estimate 'how massive image' effects customers sale's decision.
Consumers’ behaviors in organic product market an empirical application
(Işık Üniversitesi, 2020-01-15)
Interest in consuming organic products had remarkably increased since mid80’s. Numerous researches and studies have been conducted on the reasons of consumers who prefer organically produced foods rather than conventionally ...
Relations of 1994 and 2000 crises and their effects in Turkish capital markets
(Işık Üniversitesi, 2002)
Turkey, one of the most rapidly growing emerging market, is a heaven for investors with young population, dynamic private sector, and liberalised financial markets. In this respect, the question of "Why does the Turkish ...