Yazar "Çakıcı, Metin" için listeleme
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The factors that affect the company's b2b overall use throughout the b2b portal transactions and a survey in Turkey
Yıldırım, Fazlı (Işık Üniversitesi, 2007)This study concentrates on B2B (Business to Business) electronic commerce which is used by many companies in Turkey for purchasing and selling goods over the internet by connecting B2B portals. It is known that during the ... -
Importance of packaging as a marketing tool and two examples from soft-drinks industry
Sağlamer, Seçil (Işık Üniversitesi, 2003)In this project, the role of packaging as a marketing tool will be analyzed. In regards to packaging , it can be said that consumers may think that a product with an attractive package is of better quality than its ... -
Initial public offering (IPO) performance : A case study from İstanbul Stock Exchange Market
Polat, Sertaç (Işık Üniversitesi, 2008-01-12)The significance of IPO underpricing has attracted many researchers' attraction in the past decades. This study addresses the IPO mispricing phenomenon in Istanbul Stock Exchange (ISE) market, and aims to provide additional ... -
A new technique to investigate the value relevance of accounting information: the entity approach
Baban, Suavi Reşit Buğra (Işık Üniversitesi, 2008)The value relevance of accounting information has been a subject of intensive academic research in the last two decades. By definition, any type of information is value of an asset. Going forward from that definition, many ...