Yazar "Ferman, Ali Murat" için listeleme
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An application of niche marketing from Turkish pharmaceutical sector; orphan drugs
Taştekin, Ali Tolga (Işık Üniversitesi, 2016-06-23)English; Within this research, with the application of niche marketing to the Turkish pharmaceutical sector the issue of orphan drugs and treatment of rare diseases which are not only Turkey's but also other countries’ ... -
The attitudes of purchasing managers working at the leading manufacturing enterprises in Turkey towards supply chain collaboration: a proposed model based on inter-organizational trust, information sharing and commitment
Yüksel, Ahmet Hakan (Işık Üniversitesi, 2007)Collaborative supply chains have been receiving attention of the academic researchers, especially, for the last decade. The challenging conditions of the prevailing global competition has raised the necessity of designing ... -
Boutique pastry management as a rising services marketing practice and a comprehensive survey of boutique pastries in İstanbul
Demir, Gülper (Işık Üniversitesi, 2008)Consumption of food and beverages always holds a place at the top of the list when we analyze the daily habits of consumption of human beings. The different behaviors of consumers towards food and beverage products force ... -
A comparative field study in four emerging markets; Turkey, Kingdom of Saudi Arabia, United Arab Emirates and Egypt on e-health development challenges and utilization capabilities
Işıkdemir Uluç, Nasiye Çiğdem (Işık Üniversitesi, 2016-09-22)The implementation and utilization of e-health in the healthcare sector has great potential to improve healthcare practices in general. The use of e-health becomes increasingly crucial for developing countries, that are ... -
A comparative study among Turkish and American consumers on the relationship between cultural dimensions and the two important outctmes of consumer society: Conspicuous consumption and online compulsive buying behavior
Benli, Berk (Işık Üniversitesi, 2019-05-22)Culture is considered to be one of the core mechanisms that drive people’s behavioral patterns and the need for understanding consumer’s cultural orientations and their effects on consumer behavior becomes even more crucial ... -
Competency approach to human resources management: Outcomes and contributions in a Turkish cultural context
Özçelik, Gaye; Ferman, Ali Murat (Sage Publications, 2006-03)This article examines the competency approach to human resources management (HRM) in organizations through a review of literature and theories on the competency perspective. Building on previous theory and some empirical ... -
Competency-based human resource management systems: Case studies of a multinational company in fmcg industry and a native human resources company in service industry
Kalkavan, Gaye (Işık Üniversitesi, 2003)Competencies are a composite of knowledge, skills and behaviors that are required for effective performance in a job. Competency approach have been known and implemented for almost three decades. Especially in the last ... -
Customer retention dynamics of organized ready-to-wear textiles retailers in real and virtual markets
Yılmaz, Kemal Özkan (Işık Üniversitesi, 2017-10-13)Customer retention dynamics have been receiving attention of the academic researchers especially for the last two decades. The challenging conditions of the swiftly increasing global competition have increased the importance ... -
Dynamics of designing and implementing effective change : an empirical evaluation of perception of general managers of leading companies in Turkey
Tatlı, Serhat Zafer (Işık Üniversitesi, 2013-02-08)In today's business environment, it is a matter of fact that change is almost inevitable. Once change is taken into consideration, the neccessity to manage it emerges as a crucial function of management teams. Ignoring the ... -
Effects of industry 4.0 on automobile marketing strategies a research among auto executives in Turkey
Haşmet, Mehmet Korhan (Işık Üniversitesi, 2020-06-12)The world is at the edge of the much expected digital transformation orchestrated by the Fourth Industrial Revolution. In recent years, the industry has been going through a process that involves fully digitizing production ... -
Effects of industry 4.0 on marketing strategies, an application on Turkish automobile industry: a research among auto executives in Turkey
Haşmet, Mehmet Korhan; Ferman, Ali Murat (PressAcademia, 2020-09-30)Purpose - The study investigates the effects of Industry 4.0 on automobile marketing strategy in Turkey. It attempts to show whether a significant relationship among Industry 4.0 and market growth and cost reduction of ... -
An evaluation model based on sustainable development for the Istanbul shopping center market
İlhan, Dursun Onur; Ferman, Ali Murat (Altınbaş Üniversitesi, 2019-12-31)Istanbul shopping center market is currently facing considerable internal and external socioeconomic challenges. After the recent shopping center investment rush, problems (not only in the commercial sphere, but also in ... -
An evaluation of consumer intention to participate in mobile advertising and an empirical study conducted in İstanbul
Yücel, Yasemin (Işık Üniversitesi, 2007)Mobile services provide companies with a strong marketing potential, because mobile technologies enable brands to have a direct communication with consumers, regardless of time and place. Therefore, mobile marketing brings ... -
Evaluation of innovativeness of Turkey with respect to European Union integration
Tuncay Çelikel, Aslı (Işık Üniversitesi, 2003)This thesis consists of four main parts. The first part presents information about the definition and classification of innovation. Product innovation, process innovation, technical innovation, administrative innovation, ... -
Examination of the relationship between attitude and perceived usability of software in a context-driven specific scenario
Yörük, Alp (Işık Üniversitesi, 2008)Literature regarding human and computer interaction is enormous in size. Since computers have strated to play an important role in our everyday life, researchers have focused om improving the interaction between these two ... -
An exploratory research among fashion business leaders and neuromarketing company executives on the perception of applied neuromarketing
Kurtoğlu, Ali Levent (Işık Üniversitesi, 2020-01-20)Since almost two decades conditions that influence consumer purchase behaviour keep on changing in a dynamic manner which result in faster, better, more accurate and more precise managerial decisions’ necessity that are ... -
An exploratory research among fashion business leaders and neuromarketing company executives on the perception of applied neuromarketing
Kurtoğlu, Ali Levent; Ferman, Ali Murat (PressAcademia, 2020-06-30)Purpose- In the last two decades neuromarketing is considered to be an evolutionary concept within marketing that makes use of neuroscientific tools in order to measure human related factors such as attributes, emotions, ... -
An exploratory study on the dynamics of localization of renewable energy industry among the managers of a leading company
Şerifsoy, Anıl (Işık Üniversitesi, 2019-05-22)Utilizing localization as a strategy has increased especially in the energy sector due to the ever-growing need for being sufficient for survivability and sustainability. Governments have started to take energy needs into ... -
Factors affecting understanding and applications of branded housing project marketing around the İstanbul metropolitan area
Polat, Selçuk (Işık Üniversitesi, 2015-01-28)Marketing is a very important issue to corporate success in today’s competitive business environment. Company’s growth and success can be strongly influenced by marketing practices. Developing marketing strategies can ... -
Factors encouraging and hindering a wider acceptance and more frequent utilization of mobile payment systems: an empirical study among mobile phone subscribers in Turkey
Coşkun, Ertan; Ferman, Ali Murat (PressAcademia, 2021-12-31)Purpose- This research deals with determining the factors that affect adoption of mobile payment technology among consumers, in Turkey. It seeks to find any patterns and connections that may be of aid in framing an ...