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Müşterilerin GSP analizi kullanarak kümelenmesi 

Pakyürek, Muhammet; Sezgin, Mehmet Selman; Kestepe, Sedat; Bora, Büşra; Düzağaç, Remzi; Yıldız, Olcay Taner (Institute of Electrical and Electronics Engineers Inc., 2018-07-05)
Bu çalışma ile mevcut misafir ve rezervasyon verisi kullanılarak doğal öbeklenmeleri tespit ederek misafir davranışları tespit ettik. Ayrıca verilen hizmetleri ve satış stratejilerini bu davranışlara göre özelleştirdik. ...



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AuthorBora, Büşra (1)
Düzağaç, Remzi (1)
Kestepe, Sedat (1)Pakyürek, Muhammet (1)Sezgin, Mehmet Selman (1)... View MoreSubject
Acquisition channels (1)
Basic characteristics (1)Clustering (1)Clustering algorithms (1)Consumer behaviour (1)... View MoreDate Issued2018 (1)Has File(s)true (1)

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