Yayın tarihi için Sosyal Bilimleri Enstitüsü / Graduate School for Social Sciences listeleme
Toplam kayıt 450, listelenen: 1-20
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Smart card and the effects of smart cards on current card business
(Işık Üniversitesi, 2001)The first part of the thesis gives a background of the current conventional credit card business, which heavily depends on the magnetic stripe technology. It starts with a brief definition of credit cards, which is followed ... -
Relations of 1994 and 2000 crises and their effects in Turkish capital markets
(Işık Üniversitesi, 2002)Turkey, one of the most rapidly growing emerging market, is a heaven for investors with young population, dynamic private sector, and liberalised financial markets. In this respect, the question of "Why does the Turkish ... -
Importance of packaging as a marketing tool and two examples from soft-drinks industry
(Işık Üniversitesi, 2003)In this project, the role of packaging as a marketing tool will be analyzed. In regards to packaging , it can be said that consumers may think that a product with an attractive package is of better quality than its ... -
Competency-based human resource management systems: Case studies of a multinational company in fmcg industry and a native human resources company in service industry
(Işık Üniversitesi, 2003)Competencies are a composite of knowledge, skills and behaviors that are required for effective performance in a job. Competency approach have been known and implemented for almost three decades. Especially in the last ... -
Evaluation of innovativeness of Turkey with respect to European Union integration
(Işık Üniversitesi, 2003)This thesis consists of four main parts. The first part presents information about the definition and classification of innovation. Product innovation, process innovation, technical innovation, administrative innovation, ... -
The advertiser's perspective on advertising agency-client relationships: A survey of leading advertisers in Turkey
(Işık Üniversitesi, 2006)This dissertation focuses on the relationship between advertisers and their advertising agencies, in an effort to understand what drives advertiser's satisfaction in this relationship which can have considerable impact on ... -
The impact of host-country environment and headquarters on strategic human resource development practices at MNE subsidiaries : a survey from Turkey
(Işık Üniversitesi, 2007)Today, the acceleration in globalization and competition has given rise to an increased emphasis for MNEs in managing their international human resource base. One of the most important concerns for MNE subsidiaries is ... -
The factors that affect the company's b2b overall use throughout the b2b portal transactions and a survey in Turkey
(Işık Üniversitesi, 2007)This study concentrates on B2B (Business to Business) electronic commerce which is used by many companies in Turkey for purchasing and selling goods over the internet by connecting B2B portals. It is known that during the ... -
Spatial patterns of the Turkish manufacturing industry in the context of economic integration : an analysis for the post 1980 period
(Işık Üniversitesi, 2007)The dynamics of industrial agglomeration across the regions and the reasons for such agglomeration have been the focus of interest particularly in exploring the effects of economic integration of regions on the spatial ... -
The attitudes of purchasing managers working at the leading manufacturing enterprises in Turkey towards supply chain collaboration: a proposed model based on inter-organizational trust, information sharing and commitment
(Işık Üniversitesi, 2007)Collaborative supply chains have been receiving attention of the academic researchers, especially, for the last decade. The challenging conditions of the prevailing global competition has raised the necessity of designing ... -
An evaluation of consumer intention to participate in mobile advertising and an empirical study conducted in İstanbul
(Işık Üniversitesi, 2007)Mobile services provide companies with a strong marketing potential, because mobile technologies enable brands to have a direct communication with consumers, regardless of time and place. Therefore, mobile marketing brings ... -
Wage determination under collective bargaining : inflation, productivity and profitabgility relationships (an empirical study)
(Işık Üniversitesi, 2008)The dissertation focuses on disclosing the link between objective bargaining criteria(i.e the inflation rate,labour productivity,comparative wages and ability to pay)and the realized wage outcomes in Turkey. The extent to ... -
The competitiveness of the Turkish iron and steel industry in the process of membership to the European Union
(Işık Üniversitesi, 2008)The iron and steel industry is one of the leading industries in Turkey. By means of capacity and volume in international trade, Turkey is among the leading countries in the world. Therefore sustaining the competitiveness ... -
Factors affecting consumer attitude in permission based mobile marketing: an empirical study for Turkey
(Işık Üniversitesi, 2008)This dissertation studies mobile marketing, the permission and user attitude for acceptance of mobile services by consumers accessed mainly by mobile phones. The objective is to analyze the factors affecting consumer ... -
Examination of the relationship between attitude and perceived usability of software in a context-driven specific scenario
(Işık Üniversitesi, 2008)Literature regarding human and computer interaction is enormous in size. Since computers have strated to play an important role in our everyday life, researchers have focused om improving the interaction between these two ... -
Boutique pastry management as a rising services marketing practice and a comprehensive survey of boutique pastries in İstanbul
(Işık Üniversitesi, 2008)Consumption of food and beverages always holds a place at the top of the list when we analyze the daily habits of consumption of human beings. The different behaviors of consumers towards food and beverage products force ... -
Competitiveness of professional business services: Case of Turkish advertising agencies
(Işık Üniversitesi, 2008)This study seeks to examine the extent to which internal factors affect the competitiveness of professional service firms. A case of Turkish advertising agencies is selected because of advertising industry's highly knowledge ... -
Determining sovereign credit default swap spread by extended merton model in selected emerging markets
(Işık Üniversitesi, 2008)This thesis examines if the Merton's structural model for corporates can be extended to emerging market sovereigns such as Brazil,Mexico,Turkey and Russia in a comparative perspective.For utilizing extended Merton model,the ... -
A new technique to investigate the value relevance of accounting information: the entity approach
(Işık Üniversitesi, 2008)The value relevance of accounting information has been a subject of intensive academic research in the last two decades. By definition, any type of information is value of an asset. Going forward from that definition, many ... -
A service quality measurement framework for mobile betting : an assessment of theory and practice
(Işık Üniversitesi, 2008)Since year 2000 Mobile Services or in other words Value Added Services are continuously growing. Business priority at the emergence of these services has been to launch as many services as possible, regardless of the profits ...