Ara
Toplam kayıt 21, listelenen: 1-10
Smart card and the effects of smart cards on current card business
(Işık Üniversitesi, 2001)
The first part of the thesis gives a background of the current conventional credit card business, which heavily depends on the magnetic stripe technology. It starts with a brief definition of credit cards, which is followed ...
Importance of packaging as a marketing tool and two examples from soft-drinks industry
(Işık Üniversitesi, 2003)
In this project, the role of packaging as a marketing tool will be analyzed. In regards to packaging , it can be said that consumers may think that a product with an attractive package is of better quality than its ...
Populism, social media and immigration: the use of twitter as a platform for anti-immigration discourse in Italy and the U.S.
(Işık Üniversitesi, 2021-06-23)
This study takes the tweets shared by 45th president of the United States Donald Trump and Italian populist leader Matteo Salvini throughout 2018, to conduct a manual comparative content analysis in order to identify the ...
The impact of influencer marketing as a new strategy for brands: a survey on consumers
(Işık Üniversitesi, 2021-07-01)
In today's business environment, brands are associated not only with the products or services, but they are also associated with perceived quality, consumer life style, and social status/class. This thesis aims to understand ...
Son ergenlik döneminde dissosiyatif bulgular ile ruminasyon arasındaki ilişkide duyguları ifade etmenin rolü
(Işık Üniversitesi, 2021-01-15)
Amaç: Bu araştırmanın temel amacı son ergenlik dönemindeki bireylerin dissosiyatif bulguları ile ruminasyon düzeyleri arasındaki ilişkide duyguları ifade etmenin aracı rolünü incelemektir. Bununla birlikte katılımcıların ...
Factors influencing the customer purchase decision in B2B markets: a survey
(Işık Üniversitesi, 2021-05-03)
This thesis aims to understand the factors influencing customer purchase decision in B2B markets. Particularly, the mechanisms ensuring the continuity of business relationship between two types of companies namely: the ...
Turkey's relations with the Iraqi and Syrian kurds: A comparative approach
(Işık Üniversitesi, 2018-09-05)
This thesis examines the striking variance in Turkish foreign policy towards the Iraqi and Syrian Kurds between 2011 and 2017, during the Syrian civil war. It explains the difference in Turkish foreign policy by focusing ...
Changing Turkish-Israeli relations after the 2008 Gaza war
(Işık Üniversitesi, 2016-08-23)
This thesis examines the deterioration of Turkish-Israeli relations after Israel’s Operation Cast Lead against Gaza in 2008. It explains the changing Turkish-Israeli relationship in light of Jakob Gustavsson’s model of ...
The Arab Spring: On mass protests and political openings
(Işık Üniversitesi, 2019-08-22)
During the past decade, public resistance increased against authoritarian regimes throughout the world from the Middle East to Europe and the United States. These large-scale protests have shown that popular uprisings can ...
Competency-based human resource management systems: Case studies of a multinational company in fmcg industry and a native human resources company in service industry
(Işık Üniversitesi, 2003)
Competencies are a composite of knowledge, skills and behaviors that are required for effective performance in a job. Competency approach have been known and implemented for almost three decades. Especially in the last ...