İktisadi ve İdari Bilimler Fakültesi / Faculty of Economics and Administrative Sciences by Işık Author "Şağkaya Güngör, Ayşegül"

Now showing items 1-2 of 2

Advergaming - how does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames

Şağkaya Güngör, Ayşegül; Ozansoy Çadırcı, Tuğçe; Köse, Şirin Gizem (IGI Global, 2017-01-06)

Advergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' ...
Advergaming - How does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames

Şağkaya Güngör, Ayşegül; Ozansoy Çadırcı, Tuğçe; Köse, Şirin Gizem (IGI Global, 2016-06-29)

Advergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' ...